Showing posts with label introduction. Show all posts
Showing posts with label introduction. Show all posts
Thursday, 16 October 2014
Tuesday, 14 October 2014
Module 3 Intro by Tara
This is my first blog, and I hope I published it correctly....
I am the Internal Communications Manager for Civeo - a global workforce accommodation specialist. This is a new role within the organisation, and at this time there are three on the team - me, myself and I. Together 'we' lead the planning, development and implementation of company-wide employee communications initiatives. This includes the analysis of new and/or improved methods of communicating with staff, which is where the enrolment into Effective Social Media Communication comes into play.
With an audience of more than 3,500 geographically dispersed, culturally distinctive and technologically diverse employees, communications can be a challenge. Approximately 75% of my workforce is "non-wired" or "remote", meaning that their job is not at a desk or even in an office. These employees typically work in manufacturing, transportation or housekeeping roles often in very geographically remote areas. Nor do they have a company-issued computers or mobile devices. Did I mention the communication challenges? :-)
I currently manage my company's social media recruiting platforms (Facebook careers page and LinkedIn) as well as contribute to the corporate social media platforms (Twitter, Facebook corporate page, etc.). These platforms are primarily used for communicating and engaging with potential staff (candidates/recruits) and not for connecting with current employees.
Our organisation is going through a large amount of change at the moment. Having recently spun-off from our parent company to create separate stand-alone, and publicly traded, company has left the organisation with a plethora of communications needs. Both inside as well as outside the company.
I graduated from the UofA with a B.Com in Marketing back in 2003 and have worked in the field of Marketing since. While I have dabbled in the SM arena since 2007, I find that there is still so much more to learn and discover. Pursuing a Social Media Communications citation is a beneficial, and necessary, path to this discovery.
I am hoping to be able to use the teachings from this course to enhance the development of my current communications plans and to be able to develop my company's first-ever social media strategy. In addition I am excited to begin exploring the idea of using social media to communicate and engage employees that have, thus far, been "unreachable" by traditional communications tools.
Thanks for taking the time to read my introduction. Looking forward to meeting all of you on Thursday.
This is a copy from my original blogpost: here
I am the Internal Communications Manager for Civeo - a global workforce accommodation specialist. This is a new role within the organisation, and at this time there are three on the team - me, myself and I. Together 'we' lead the planning, development and implementation of company-wide employee communications initiatives. This includes the analysis of new and/or improved methods of communicating with staff, which is where the enrolment into Effective Social Media Communication comes into play.
With an audience of more than 3,500 geographically dispersed, culturally distinctive and technologically diverse employees, communications can be a challenge. Approximately 75% of my workforce is "non-wired" or "remote", meaning that their job is not at a desk or even in an office. These employees typically work in manufacturing, transportation or housekeeping roles often in very geographically remote areas. Nor do they have a company-issued computers or mobile devices. Did I mention the communication challenges? :-)
I currently manage my company's social media recruiting platforms (Facebook careers page and LinkedIn) as well as contribute to the corporate social media platforms (Twitter, Facebook corporate page, etc.). These platforms are primarily used for communicating and engaging with potential staff (candidates/recruits) and not for connecting with current employees.
Our organisation is going through a large amount of change at the moment. Having recently spun-off from our parent company to create separate stand-alone, and publicly traded, company has left the organisation with a plethora of communications needs. Both inside as well as outside the company.
I graduated from the UofA with a B.Com in Marketing back in 2003 and have worked in the field of Marketing since. While I have dabbled in the SM arena since 2007, I find that there is still so much more to learn and discover. Pursuing a Social Media Communications citation is a beneficial, and necessary, path to this discovery.
I am hoping to be able to use the teachings from this course to enhance the development of my current communications plans and to be able to develop my company's first-ever social media strategy. In addition I am excited to begin exploring the idea of using social media to communicate and engage employees that have, thus far, been "unreachable" by traditional communications tools.
Thanks for taking the time to read my introduction. Looking forward to meeting all of you on Thursday.
This is a copy from my original blogpost: here
Friday, 10 October 2014
Breaking Barriers in Heritage through Communications
Broadly speaking, the Edmonton Heritage Council's mission is to connect people with the stories of their city. Our goal is provide a link between citizens, educators, artists, government, business—all valuable pieces in raising the profile of heritage in Edmonton.
It's easy to think that heritage is primarily the realm of historians, history books, and museums. But our goal is communicate that everybody is a character in the Edmonton story and we are all valuable actors in its preservation and sharing. It's still uncommon for heritage organizations to have an active online presence through a website, and rarer still for them to be active on social media. To us, this is a huge opportunity lost, since many of Edmonton's movers and shakers meet and communicate through Facebook, Twitter, and other social media.
We've all seen how quickly a tweet can turn an idea into a huge conversation, and then a meeting, and then a project, and then a big part of civic discourse. As the EHC's Communications Assistant, it's my job to initiate, engage with, and follow these idea surges in the hopes that people will feel encouraged to bring them to fruition. And it's also my job to ensure that people are aware that our organizations would love to help in the process, whether it's through grants, workshops or just advice.
At this point, most know what to expect from a museum or a history book, but there often isn't room in either for the creativity of the populace. The most unexpected stories we've heard have come from people with minimal or no heritage experience just giving it their all to see their passions through. Such was the case with Fred Armbruster, who is currently leading the charge to see the Edmonton Civil Defence bunker rebuilt back to its prime. For decades, nobody cared about this nondescript structure in the west end, but now locals are clawing at the opportunity to go inside. Our historians and museums are incredibly valuable resources, but getting the public more involved in the discussion of our identity will only give a stronger sense of who we are, where we came from, and the artifacts left in our wake.
Edmonton is a pretty creative city, and we have a knack for creating something out of nothing. This can come from anywhere, including social media. It's my job to communicate that these unique ideas—however daunting they may seem—have a place to go.
It's easy to think that heritage is primarily the realm of historians, history books, and museums. But our goal is communicate that everybody is a character in the Edmonton story and we are all valuable actors in its preservation and sharing. It's still uncommon for heritage organizations to have an active online presence through a website, and rarer still for them to be active on social media. To us, this is a huge opportunity lost, since many of Edmonton's movers and shakers meet and communicate through Facebook, Twitter, and other social media.
We've all seen how quickly a tweet can turn an idea into a huge conversation, and then a meeting, and then a project, and then a big part of civic discourse. As the EHC's Communications Assistant, it's my job to initiate, engage with, and follow these idea surges in the hopes that people will feel encouraged to bring them to fruition. And it's also my job to ensure that people are aware that our organizations would love to help in the process, whether it's through grants, workshops or just advice.
At this point, most know what to expect from a museum or a history book, but there often isn't room in either for the creativity of the populace. The most unexpected stories we've heard have come from people with minimal or no heritage experience just giving it their all to see their passions through. Such was the case with Fred Armbruster, who is currently leading the charge to see the Edmonton Civil Defence bunker rebuilt back to its prime. For decades, nobody cared about this nondescript structure in the west end, but now locals are clawing at the opportunity to go inside. Our historians and museums are incredibly valuable resources, but getting the public more involved in the discussion of our identity will only give a stronger sense of who we are, where we came from, and the artifacts left in our wake.
Edmonton is a pretty creative city, and we have a knack for creating something out of nothing. This can come from anywhere, including social media. It's my job to communicate that these unique ideas—however daunting they may seem—have a place to go.
Introductory Post - Module 3
Hi there,
My first ever blog post. I hope this is the right place to post my first blog entry. I do not own a weblog currently, but have started thinking about starting one.
My first ever blog post. I hope this is the right place to post my first blog entry. I do not own a weblog currently, but have started thinking about starting one.
I work in the non-profit industry. Non-profit is a unique industry to work in because you must be able to wear a lot of hats. The more diverse your skill set, the better your work performance. Of course, specialization in any field is a bonus. And there are a lot of opportunities for specialization. But I am just starting my career, so the more I can add to the conversation the better.
Social media is the hot topic at the moment. I think it has been for awhile now. We are always looking for ways to increase awareness of our events and mission. It seems to be that most people spend their time on a computer, so why not go where the people are. Building stronger relationships with people connected to our community will only increase awareness and support for our initiatives. Finding people with similar interests online is much easier than trying to steward from nothing. At least I know that the online world can help me search and segregate those with an interest in the work I do.
So, that's a little bit about me and why this social media class will help in the work I do. Thanks for reading.
Monday, 6 October 2014
Module 1: Introduction and Twitter
Module 1
Introduction & Twitter Part 1
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Activities/Assignments
1) Join Twitter
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Saturday, 4 October 2014
Welcome to Effective Social Media Communication :: Fall 2014
EXSM 3988 – Effective Social Media Communication
Social Media Citation
Faculty of Extension, University of Alberta
Blended: Online and Face-to-Face
October 6, 2014 - October 24, 2014
October 6, 2014 - October 24, 2014
Face-to-face dates:
October 16 & 17
October 16 & 17
9:30 am - 4:30 pm
Welcome to EXSM3988! You are on your way to refining your social media communication skills! Congratulations. You may find it a challenge (there's lots to read, watch and interact with), but it will also be fun.
Please send me your preferred e-mail address so that I may add you as an author on the class blog. This is important for activities and reflection. It can also be a great way to contribute to discussions and participate.
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| Image from CrossLang. |
***Active class participation is central to our work together.***
Here are a few suggestions about how to participate in the discussion. Remember to keep up with the discussion every couple of days or so. Keep your contributions short and exploratory. Try to respond to what others have already said, if you can. And try to ground your comments and ideas in the readings (or videos or Pins etc...) whenever possible.
Please always feel free to send any comments or queries to me or Erika Smith.
Course
Activities & Participation
Assignments are graded and there is an online interaction mark but active engagement and participation in the class is
essential to getting the most out of the course.
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