Showing posts with label analytics. Show all posts
Showing posts with label analytics. Show all posts

Friday, 17 October 2014

Twitter Analytics

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As noted in the lecture this morning, here are the links to Twitter tools for tracking metrics:

  • TwentyFeet - See your Twitter footprint in one place. This tool will show you how many mentions you've accumulated, the number of replies as well as retweets and track your follow growth.
  • Twitter Counter - If you want a straightforward tool that can measure your growth and compare it with that of your followers, this analytic tool will do the trick.
  • Social Bro - Speaking of your followers, how about getting some stats on theirfollowers. This is a very powerful tool and has a lot to offer free-of-charge.
  • Twitalyzer - This tool calls itself "Serious Analytics for Social Business" and seems to mean it sincerely. This has much to tell, you only need plug in and let it do the math.
  • Twitonomy - If you want to know about your conversions, this is the metric for your business. It packs a big punch and allows you to identify things which matter to your business most.
  • Twtrland - For those who don't like a lot of numbers, percentages and other figures, this is the application for you. It produces visuals and puts the stats into groups for easy reading.
  • Crowdbooster - This has all you need to know and a bit more. A nice feature of this measurement tool is it tracks your retweets, most influential followers, and impressions. Plus, it will send you a weekly email with all your stats.

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Thursday, 9 October 2014

Module 7: Metrics



Module 7


Metrics and Analytics

Activities/Assignments

  • Send @JessL a tweet with your thoughts on A. Kaushik’s article on or before Oct. 21
  • What do you think of examples of Pinterest? Who do you follow on Pinterest? Can you share with us a board of an NGO or Non-Profit that exemplifies good use of Pinterest? Post your thoughts to the class blog or on Twitter on or before Oct. 21
  • Assignment D - Social Media Plan: Facebook Page (Part 2) due via eClass by Oct. 24

Module 6: Optimised News Release



Module 6
Business & Social Media Communications

Activities/Assignments
  • Assignment C - Optimised News Release Oct. 20  

Optimised News Release

You can find the assignment here.


Please read the Edelman position paper available here or right here in our blog:


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