ABOUT PINTEREST

Pinterest is not in the Top 3 of social networks most commonly used but is having booming lately. For certain types of businesses where the visual is very important, this medium is ideal and striking enough to capture the attention of the audience.

I use Pinterest for my personal life, so the kind of users that I follow is about Hair & Beauty, to get very good makeup tips, hairstyles, etc. I also like to follow users about Home Decor as Ikea.

About nonprofits organizations, I think Pinterest is a good opportunity to share the mission of their programs, and in this way to capture the attention to find other donors, fundraising opportunities or connect with the audience that can be sensitive to the cause.

One example of good use in Pinterest that I like is Operation Smile, whom are dedicated to provide free surgeries to repair cleft lip, cleft palate other facial deformities for children around the globe. They share images of the surgery results, fundraising events and others. However, one special board that catches my attention is that dedicated to celebrities who support the organization through donations, attending events and volunteering. I think is a good way to generate viral content and get a wide reach of the messages, because they are famous people whom for sure have a lot of followers.

Because a picture is worth a thousand words...

Image from Operation Smile - Pinterest