Effective Social Media Communication

Friday, 17 October 2014


A lot of learning in last two days. When we talk about Social Media at the beginning always looks easy, but when you really go into it you realize that you need really expertise to manage social media in a correct way. Waiting for more...



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Creative Commons License
EXSM 3988: Effective Social Media Communication by Dr. Jessica Laccetti is licensed under a Creative Commons Attribution-NonCommercial 2.5 Canada License.

About the Course

This is the course blog for EXSM 3988 at the University of Alberta and forms part of the Social Media Citation.

If you are interested in creating effective content for blogs, Facebook, Twitter and other social media, then this course is for you. Learn how to use various social network sites (SNS) and how to optimize your writing and profile on each SNS.

Terms covered will include: keywords; linking; blog posts; Facebook; Twitter; Tweetable headlines; SEO; folksonomy; tagging.

This course will be helpful if: you are working within communications and would like to learn more about writing for the web; you are a small business owner interested in putting your business on the social media map; you want to buff up your writing skills and participate in a connected and collaborative online environment.

Social Media Milestones

Social Media Milestones

Module 1

Join Twitter and follow me: @JessL

Module 3

Start blogging!

Module 5

Create a Professional Facebook page!
Dr. Jessica Laccetti

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#ESMC activity analytics assignment blog blogging communication communications community Effective Media Communications selfie ESMC face to face facebook Internal communications introduction metrics module 1 module 2 module 3 module 4 module 5 module 6 module 7 part 2 module 3 Pinterest plan readings School Health Selfie seo sleepy Social media Strategic Communications student engagement survey syllabus ThePhanClub twitter

Blog Archive

  • ▼  2014 (86)
    • ▼  October (86)
      • Pinterest
      • Intro Post
      • Is Pinterest for me?
      • ABOUT PINTEREST Pinterest is not in the Top 3 of...
      • My Take Away from #ESMC Class with Jessica
      • Pinterest Assigment by Sandra Cuadra
      • Game changer: #ESMC
      • Facebook Page Assignment Rubric
      • First Blog Posted
      • Tara's self reflection
      • When will my reflection show who I am inside?
      • Effective Social Media Communications = Quality no...
      • My Reflection about #ESMC
      • #ESMC Selfie Friday
      • ESMC Selfie 101
      • From Tired to Inspired in #ESMC
      • A reflection on the #ESMC in-class sessions
      • A lot of learning in last two days. When we t...
      • #ESMC Selfie Reflections
      • #ESMC Selfies - Day 1 & 2
      • Reflection with a selfie or two
      • Reflections of ESMC
      • Reflections - literally.
      • Selfie Reflection
      • #nowletmetakeanotherselfie
      • EXSM: Same glasses, new tweeter!
      • #ESMC Selfie: Before and After
      • Facebook Page Assignment: Information and Rubric
      • Facebook Page Assignment
      • Twitter Analytics
      • My field of study
      • Better late then never... My takeaway on social me...
      • ESMC Selfie
      • Selfie Thursday
      • I love selfies!!!
      • Selfie
      • #ESMC In Class Selfie with @JessL
      • Selfie #ECSM
      • My selfie in the classroom
      • But First Let Me Take A Selfie #ESMC
      • Class Selfie
      • Raina's selfie
      • #Letmetakeaselfie #ESMC
      • [My Selfie] #ESMC Class
      • Awkward class selfie!
      • I spy @stephensjryan contemplating a selfie!
      • #ESMC My Selfie!
      • Coffee, yum.
      • Jen's Frizzy Hair Selfie
      • Sandra's Selfie
      • [My]Selfie with the #ESMC Class
      • Social Media Selfie
      • My selfie
      • Billy's Selfie
      • My First Blog Ever
      • Module 3 - First Blog
      • Ready for Face-to-Face
      • Effective Social Media Communication
      • Module 3 Blog Post - Audience Engagement
      • Module 3 Intro by Tara
      • Bored At Work? That May Be Okay.
      • Module 3 - Non-profit Communications
      • Integrating the Digital World with Retail
      • Module 3 - Stakeholder Engagement and Social Media
      • Hello fellow classmates: My name is Belinda M...
      • Why a biologist tries social media
      • Module 3: Communicating with Mortgage Brokers
      • Module 3 - ESMC Intro by Diane
      • Breaking Barriers in Heritage through Communications
      • Introductory Post - Module 3
      • Introductory post - Module 3
      • Authoring a Post on our Class Blog
      • Adding Apps to Your Facebook Page
      • Module 7: Metrics
      • Module 6: Optimised News Release
      • Optimised News Release
      • Module 5: Facebook
      • Social Media Survey
      • Module 4: Blogging Part 2
      • Hashtag Activity
      • Module 3: Blogging
      • Module 2: Twitter Part 2
      • Module 1 Videos
      • Module 1: Introduction and Twitter
      • Welcome to Effective Social Media Communication ::...
      • Create a Twitter and Facebook Account
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