Bored At Work? That May Be Okay.

"One of the biggest mistakes I see nonprofit leaders and boards make is changing the messaging when they get bored with it. Fundraising happens after you get bored" - Marc Pitman

From what I have experienced in the non-profit industry this actually seems, well, wrong. In my opinion, it seems like we are always looking for that really creative, really innovative messaging sequence that attracts donors to our cause. We spend so much time thinking and critiquing, rewording and redesigning for what? It should be about more than fancy words. 

I am intrigued with what Marc has to say because maybe, just maybe, we as the employees are the only ones getting bored with our messaging. 

The Men's Health magazine cover says it all really. If it ain't broke, why fix it? Instead of wasting time and money on messaging, why not spend some of that time on relationship building. To read Marc's article click here.