In my opinion, Pinterest is a visual social
tool where you can have a visual look at the things you are interested in, is
like an images bank of your favorite information where you can easily create collections
and organize your pins. For me Pinterest is a source of inspirational ideas for
my personal and professional life. I
follow different boards from cooking ideas, travel landscapes, educational
sites, social causes to marketing companies, packaging and branding ideas.
One of the NGO that have an excellent use
of Pinterest is PETA (People for the Ethical Treatment of Animals) http://www.pinterest.com/officialpeta/. Through their Pinterest boards they not only create
social awareness, but also they create solutions and alternatives to help
people support their cause. They
interconnect all their social media channels, have a good use of hashtags and
post frequently. They also interact not
only with their followers but with the “outside community” audience as well and
have a large list of ambassadors.
Well
done PETA!
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