Facebook Page Assignment: Information and Rubric

An example of a strong business Facebook Page.

Another example of a great Facebook business page.

As noted in the syllabus:

Assignment D (35%) - Social Media Plan: Facebook Page

Part 1: Draft Facebook page creation with in-class demo.
Due in-class Oct. 17, 2014

Part 2: Written Submission (3-4 pages double spaced) and Facebook Page.
Due by 11:55 PM Oct. 24, 2014.

In this assignment, you will create a brief, two-to-three page social media plan, describing the W5 (who, what, where, when, and most importantly, why) of using social media for a particular goal or purpose. Within this plan, you will describe a Facebook page (not profile) that you’ve created in order to (start) putting the concepts of this course into practice. Your page can be for your own (real or one-day-might-be-real) company or organization. The Facebook page should focus on an a product, theme, or event (real or imagined) of your choosing.

In your two-to-three page written plan, be sure to outline the following:

• A screenshot of the Facebook page, as well as a link to the page location
• Reference to and discussion of the case studies or other online resources/readings for items you have included or might include in future (though yours can be much simpler with only basic information – this is just practise)
• A detailed description of what you’ve created or will create in future on the Facebook page, and why you think this will meet the needs of your audience. (You may label or point to specific items in the Facebook page to illustrate and support your points).

Finally, within the class blog Week 5 post, leave a link to your new facebook page to share with the class.

Assignment D Grading Criteria

Students will be assessed based on the following criteria:

• Part 1: in-class draft and response to questions/suggestions from the class (5 marks)
• Part 2:
• Written submission clearly articulates what techniques were used for the Facebook page creation and why this will meet the needs of the organization/audience, integrating where appropriate supporting concepts/resources from the class (20 marks)
• Facebook Page is fully functioning, visually pleasing, and contains basic technical elements (10 marks)

Note: the readings you might want to refer to are these:

1.  Weblink:

Slabaugh, J. (2013). The ultimate social strategy: Build lasting relationships. [Weblog Post]. Social Media Today. Retrieved from

http://socialmediatoday.com/jordanv/1791856/ultimate-social-strategy-build-lasting-relationships

2. Weblink:
Steuer, E. (2013). How to buy friends and influence people on Facebook. Wired. Retrieved from http://www.wired.com/business/2013/04/buy-friends-on-facebook/

3. Library e-Reading:

Smith, S. (2013). Conceptualising and evaluating experiences with brands on Facebook. International Journal of Market Research, 55(3), 357-374. doi:10.2501/IJMR-2013-034. Available at

http://login.ezproxy.library.ualberta.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=87975676&site=ehost-live&scope=site  

4. Weblink:
Harbison, N. (2011). Coca Cola uses Facebook face recognition technology in the real world. Retrieved from http://www.simplyzesty.com/Blog/Article/August-2011/Coca-Cola-Use-Facebook-Face-Recognition-Technology-For-Latest-Campaign

5. Weblink:
Stelzner, M. (2010). The Inside Scoop on How Intel Manages Its Facebook Page. Retrieved from http://www.socialmediaexaminer.com/intel-case-study/  

You may also want to reference some of the Facebook pages I showed you including the Edmonton Humane Society and their Friday Caption Contest as well as the City Market Downtown.

 

And another great Facebook business page for you to peruse.