Reflection with a selfie or two

Over the course of the last two days my knowledge and understanding of Social Media and how it can be used as a tool have grown and changed.

I have learned that tools such as twitter can be a fast way to share, learn, search and communicate.  Facebook is a great way to build a community and keep in touch personally but it can be used for the same purposes for business.  The use of twitter and Facebook can be used to connect and share with potential customers.  Those customers want to feel engaged and part of something.

Using hashtags such as #ESMC can get people talking and can bring together a community of interested people from everywhere. These hashtags can be used to create discussion and increase awareness to causes and conversations.

Analytics are subjective and open to interpretation.  we need to have clear defined goals and purposes in order to use analytics effectively.  Metrics are a harder science of numbers and more concrete.