Pinterest

First things first: I absolutely freaking love Pinterest. I can easily spend minutes, hours, days, and nights on Pinterest, without ever getting bored. It basically covers everything I love, from cats to history, and I often find myself switching from theme to theme very quickly.
Who exactly do I follow? There really is not rhyme or reason. Most of the time, I'll "tap my app", and just see where the Pinterest faeries take me.
I did a quick search on nonprofits who use Pinterest effectively, and I really liked the angle taken by the American Red Cross. Their board consists entirely of historical photos that document the work they have done. It is simple, yet impactful. Most of the photos are in black and white, and show The Red Cross in action throughout the years. Being a history nerd, this was a great board for me to stumble upon.

Intro Post

Looking back through the posts to ensure that I have completed all components of this course, it looks like my introduction post never got published!
Thankfully, I have it saved, so here it is (better late than never!):

After graduating from the University of Calgary a few years ago with a Bachelor of Commerce in Marketing and a Bachelor of Arts in Sociology, I took off on a trip around the world for a couple years and then returned back to Alberta, with a move to Edmonton. I'm currently working as the Marketing & Communications Coordinator for the Education Abroad program within the University of Alberta's International department. As the sole individual responsible for this portfolio, I certainly have a lot on my plate! With the help of a student assistant, I manage all of our social media accounts (Facebook, Twitter, Instagram, YouTube, Pinterest); create and manage content for our website, a weekly e-newsletter, direct email campaigns, information sessions and coordinate all of our major events.

In addition to pursuing the Social Media Citation through University of Alberta Extension, I am also currently enrolled in a post-graduate diploma program in Public Relations at the University of Victoria.

I look forward to learning more about the world of Social Media through this course and how to effectively use the various platforms to communicate in my current role and wherever my career takes me.

Is Pinterest for me?

I've never been a Pinterest user because I'm a bit of an anti-consumer. My only glimpses of the site have been through my friends, who collect and share pins that translate to particularly delicious Thanksgiving dishes or unique wedding reception centrepieces.

Pinterest seems to me to be one of the more passive social networks, with fewer opportunities to really discuss one's pins—and thus one's interests—with followers. You simply upload something of interest with a comment and then it's left alone to be watched, perhaps commented on. Not my kind of network, and not one I would have thought would be worthwhile for a non-profit organization.

But the Edmonton Public Library, purveyors of all things exciting and creative in Edmonton, have a Pinterest worth looking at. Their 18 boards are all thematically linked to libraries, while branching off to explore the various components that prove that libraries are more than just a collection of dusty books. They reflect on their history using images and anecdotes, promote the local art they have on hand, help you decide what to read next, and leave a place for staff to offer their favourites.

For an organization as diverse as EPL, Pinterest seems like the perfect visual outlet for all it's endeavours. But for somebody who prefers the written word, I would be hard pressed to find a place for it in my busy social media arsenal.

A screencap of EPL's Pinterest page at http://www.pinterest.com/EPLdotCA/.

ABOUT PINTEREST

Pinterest is not in the Top 3 of social networks most commonly used but is having booming lately. For certain types of businesses where the visual is very important, this medium is ideal and striking enough to capture the attention of the audience.

I use Pinterest for my personal life, so the kind of users that I follow is about Hair & Beauty, to get very good makeup tips, hairstyles, etc. I also like to follow users about Home Decor as Ikea.

About nonprofits organizations, I think Pinterest is a good opportunity to share the mission of their programs, and in this way to capture the attention to find other donors, fundraising opportunities or connect with the audience that can be sensitive to the cause.

One example of good use in Pinterest that I like is Operation Smile, whom are dedicated to provide free surgeries to repair cleft lip, cleft palate other facial deformities for children around the globe. They share images of the surgery results, fundraising events and others. However, one special board that catches my attention is that dedicated to celebrities who support the organization through donations, attending events and volunteering. I think is a good way to generate viral content and get a wide reach of the messages, because they are famous people whom for sure have a lot of followers.

Because a picture is worth a thousand words...

Image from Operation Smile - Pinterest

My Take Away from #ESMC Class with Jessica

First Day #ESMC

After #ESMC

In my Effective Social Media class I learned it is not enough to just be online you must make an effort to be actively engaged with people on an authentic level. Social media success means making connections and effectively using the technology to reach the people you want to connect with. I loved every part of the class especially the in-class time we all spent together, it was great meeting people after interacting with them first online. Jessica’s class kept me engaged from beginning to end; I loved learning how to blog which was previously foreign territory to me. A few of the valuable lessons I took away is that it's important to update your profiles on social media platforms regularly, make sure you are using all your platforms and making different content on each one. 

Pinterest Assigment by Sandra Cuadra

In my opinion, Pinterest is a visual social tool where you can have a visual look at the things you are interested in, is like an images bank of your favorite information where you can easily create collections and organize your pins. For me Pinterest is a source of inspirational ideas for my personal and professional life.   I follow different boards from cooking ideas, travel landscapes, educational sites, social causes to marketing companies, packaging and branding ideas.  

One of the NGO that have an excellent use of Pinterest is PETA (People for the Ethical Treatment of Animals) http://www.pinterest.com/officialpeta/.  Through their Pinterest boards they not only create social awareness, but also they create solutions and alternatives to help people support their cause.  They interconnect all their social media channels, have a good use of hashtags and post frequently.  They also interact not only with their followers but with the “outside community” audience as well and have a large list of ambassadors.  

Well done PETA!

Game changer: #ESMC

Hello all,

Unfortunately, I had to leave class early on Friday for a business trip in Calgary, so I took this selfie in the car! What I learnt from this class is that it's not enough to know about social media. I need to practice, practice, and practice. I need to be out there. I need to be social. This was a very hands-on interactive online class for me. Thank you all for letting me learn from you!

Facebook Page Assignment Rubric

This is how you'll be marked on your page and accompanying social media plan (how and why you did what you did for your FB page and how that might fit in with your larger social media presence):

• Part 1: in-class draft and response to questions/suggestions from the class (5/5 marks)
• Part 2:
• Written submission clearly articulates what techniques were used for the Facebook page creation and why this will meet the needs of the organization/audience, integrating where appropriate supporting concepts/resources from the class (19/20 marks)
• Facebook Page is fully functioning, visually pleasing, and contains basic technical elements (9/10 marks)

First Blog Posted

Hi everyone my first blog is up.

Picture from http://goo.gl/igrC1O

You can find it at http://meganphan.blogspot.ca

Tara's self reflection



Self Reflection

Yesterday I walked into class feeling a little awkward and apprehensive. I wasn't sure what I had gotten myself into, to tell you the honest truth. But over the last two days I have learned a great deal. First, that I can blog! Who knew? It was much easier than I would have ever guessed. This surprised me so much, that I actually coined my blog "Look Who's Blogging". 

One of my biggest takeaways...

Content Curation - This was a new term for me. And you know what? I like it! T"he concept of journalism is going away and being a writer is no longer enough". These days you need to be both a writer and an expert. Deliberately selecting the content that is going to help you build your personal brand. Consciously choosing what posts to like, favourite, RT, you name it. Your choices should be backed by a well thought-out strategy.  

And along the way I discovered some pretty cool apps and sites that I will take back with me and put in my professional toolkit: Google Analytics, Google Adwords, Delicious.com, and Tweet Deck. All very good tools that can help make managing your social media less time consuming, letting you spend more time "adding yourself" and less time on administrivia. 

Awkward Day 1

Astonished Day 2

When will my reflection show who I am inside?

Beginning of class selfies make me look haggard...

...as do end of class selfies!

I have to say, I was pretty pumped when asked to take a selfie during our first in-class assignment. I have no shame in admitting that I am a self professed selfie queen. I even publicly announced that yesterday's selfie was not my first of the day; no, I had already taken three before leaving the house! Like many things involving social media, selfie taking has become a full-blown addiction for me. I am constantly on Facebook, Pinterest, and Instagram, and am often teased by my peers for having the need to always be on my phone, getting my fix. 

But what is it exactly that makes me always want to be on social media? After these two in class sessions, I think I have come up with somewhat of an answer. I am a life long learning, who constantly needs to be to be challenged, stimulated, and always in a state of change. Social media fulfils those needs by constantly evolving and. It is not static, and neither am I. 

Effective Social Media Communications = Quality not Quantity!

In class reflection: what steps are key to effective social media use? Less is more. Dedicating my time & effort to high quality outcomes through specific targeted social media platforms is key to connecting with our audience & providing better service outcomes. There are some very large, well-funded professional organizations that aren't optimizing their social media use. Adapting to the interactivity of the citizen journalist - the mighty mouse phenomenon - can provide great opportunities for smaller organizations that focus on what they do well. The next time an executive or politician asks me to spew out stats of page views or basic Google analytics I feel empowered to tell them that the numbers alone won't tell the whole story. Diplomatically, I will remind them that's what they pay me for: incorporating the tools & data with strategy & linkage to our communications objectives which need to be well defined, rather than implemented reactively. We need to dedicate the time & energy to use the tools wisely!

I spent yesterday working on an Ebola optimized news release assignment, borrowing from the Red Cross, which links to my volunteer role as a Provincial Advisory Committee member to the Red Cross. Especially in contexts where communications feature difficult content, we need to ensure that information is easy to access & broadly understood. It's a challenge for serious humanitarian issues to be seen above the fury of cute cat photos but by targeting key influencers & realizing less is more, it's possible to gain quality follows & use the tools that social media affords.   

My Reflection about #ESMC

I only have good things to say about this #ESMC course:  I learnt how the social media is transforming our world, the level of connectivity is increasing between words, people and companies from different countries and backgrounds.  Nowadays you can communicate your ideas with just one click to all the world. Also, I learnt that the number of platforms, analytics and social spaces are infinitive. Social Media is a powerful tool the clue is to know how and where search the information, to avoid the useless info and create relevant content for your audience.  The world of the "keywords" impress me, now is easy to reach your audience and share your knowledge.

Thank you @JessL for all the knowledge that you share with us.  And to my classmates nice to meet you all!

#ESMC Selfie Friday

After a few more days of social media learning, I think I can no longer call my myself a LUDDITE, except you caught me posting before I could "edit this post with a comment".  I was too quick to publish.  I learn and unlearn by doing!!  Have a great weekend and thank you for your fabulous patience and training.  I now have my Altered Spaces business facebook page published.  I can check that off my list.

ESMC Selfie 101

Before (confused)

 

After (a little less confused)

Social Media is much more confusing than I thought #overwhelmed - but I'm starting to understand the ways to utilize social media from attracting an audience to creating an interesting tweet (why instead of what). Photos are important - so #selfie on! Thanks for a great two days everyone, I look forward to reading all the blogs!

From Tired to Inspired in #ESMC

Before

After

I entered this class tired, coffee-deprived, and thinking I had a pretty good handle on social media. But after two short days, I realized there were a ton of basics that I had overlooked--blogging especially. My prior blogging efforts came up short because I couldn't find ways to spread the message. I felt like my work was falling on deaf ears. Since then, social media has made it easy to share one's writing, and easiest to do so seamlessly and automatically.

I also entered the class hoping to apply the knowledge to my role in Communications. I have many things to bring back to the office, particularly a refreshed way of looking at analytics. Unexpectedly, I'm also coming away with inspiration for ways to share my personal projects as a writer and lover of film. First the first time in awhile, ideas are churning as I create a plan to launch a transmedia studio in Edmonton.

I've gone from tired to inspired in #ESMC, and although I know there's a ton of work and learning ahead (check the fear in those eyes), I'm excited to see how it shapes up.

A reflection on the #ESMC in-class sessions

Well, I have learned quite a bit in this course. Blogging is new to me and I'm happy to know how to start a blog, tag posts, etc. I plan to integrate blogging in to my company's social media marketing strategy because I think the blog platform offers the most suitable features for the scientific and technical industry, where the white paper is often better marketing material than the ad. A lengthy discussion or description of something would be very useful in sharing some of our content.

Twitter is our fastest growing platform and it appears to have better pick up than our Facebook page. I have learned the importance of writing 'opinionated' tweets. That gives followers the opportunity to get to know you and it fosters some trust. I shall be on our Twitter page and more active than ever!

I'm tired after a couple of days and need some time for everything to sink in. There were many things I tried to learn/do in class but was not quite able to keep up with everything or figure out all the things I would have liked. So on to the homework and Google!

A lot of learning in last two days. When we talk about Social Media at the beginning always looks easy, but when you really go into it you realize that you need really expertise to manage social media in a correct way. Waiting for more...

#ESMC Selfie Reflections

I have to say that I've enjoyed this process - it's been a challenge at times, but I've learned a lot and will be able to take this back with me and utilize what I've learned. As you can see I actually took a picture of myself, which shows that I feel much more confident with what I'm doing.

Thanks Jess

#ESMC Selfies - Day 1 & 2

             Day 1 - #ESMC                                                             Day 2 - #ESMC    


After two days of the #ESMC course - it's time to reflect (see what @JessL did there with the mirrored #hashtags??). My biggest takeaways have been learning about the online tools for twitter analytics, SEO, managing links through Delicious and how to add apps to a Facebook page. Starting a blog to share my travel stories, tips and photos, has been something I've wanted to do for a long time. Hopefully writing a 'first post' for this class will give me the start that I need to keep it up! I've also enjoyed the conversations on Twitter with my fellow classmates and will continue to check out the #ESMC hashtag in the weeks to come.

As for the selfies themselves, I seem to look a lot more awake in #2 (afternoon) than #1 (early morning) - but maybe the lighting is just a heck of a lot better.

Reflection with a selfie or two

Over the course of the last two days my knowledge and understanding of Social Media and how it can be used as a tool have grown and changed.

I have learned that tools such as twitter can be a fast way to share, learn, search and communicate.  Facebook is a great way to build a community and keep in touch personally but it can be used for the same purposes for business.  The use of twitter and Facebook can be used to connect and share with potential customers.  Those customers want to feel engaged and part of something.

Using hashtags such as #ESMC can get people talking and can bring together a community of interested people from everywhere. These hashtags can be used to create discussion and increase awareness to causes and conversations.

Analytics are subjective and open to interpretation.  we need to have clear defined goals and purposes in order to use analytics effectively.  Metrics are a harder science of numbers and more concrete.

Reflections of ESMC

After 2 days of working on Facebook and Twitter, what have I learned? Mostly that there's a ton that I still don't know. I've learned a lot of strategies to improve my tweets, and a lot on how to improve my Facebook pages. I always get more excited about social media and how it can be used to help my organization. These photos are also a reflection of what 2 days of sitting in a classroom working diligently on a computer will do to a man. Notice the greying of the skin? The missing reflection off the scalp? That means I was too busy learning to stop and eat, drink or sleep.

Start of Day 1

End of Day 2

Reflections - literally.

I know that social media is the future. What I didn't know, or realize, was just how much potential there really is. Building relationships, connecting, analysing, posting and being somewhat interesting when retweeting, are all the things social media has to offer - and I could go on and on. My online world used to be based in Facebook. Now is the time to start expanding (now that I have a good foundation to work off of - thanks Jess :)

Selfie Reflection

October 16

October 17

It's all about the selfies in this class! It's been a great two days of learning about social media communications in class with Jessica. I have been forced to write with more intention and to focus on what is important when communicating with my audiences on SM. It's about a two-way conversation and doing what I can to ensure it happens. This is has really made an impact on me and is something that I will continue to do in my work. Who knew there were so many tools online to help with this task and to assist me in drafting the most effective posts/tweets. Now to find the time at work to apply all of what I have learned to our SM accounts!

#nowletmetakeanotherselfie

This was me yesterday before we had done any in class learning for #ESMC. I was naive in the sense that just because I am an avid social media user (and my avid I mean OBSESSED) I thought ohhhh how much more could I possibly learn. WRONG!

This is me today at the end of our two day lecture looking a little more tired. Am I still naive? Yah, probably. But I have so much more appreciation for something most of us think is so simple. Will I ever stop trying to learn about Social Media now? Hell no. There is so much that is constantly evolving and changing.  I have had instructors go and try and teach us how to do something on a platform and even they have had no luck. Why? Because it is a constantly changing technology.

However, what I have learned is that how I write and how I perceive myself online will ALWAYS be important. Always be conscious and meticulous. Never get complacent or lazy. Because the image you create for yourself online will be one that sticks in the minds of readers. It is your very first interaction, your very first meet and greet, your very first impression.

EXSM: Same glasses, new tweeter!

EXSM taught me that working in communications means more than being a good blogger or tweet writer, it means knowing how to do it all and managing the connections between at the same time.  However, I've also learned that there is a great community of social media gurus, teachers and wannabe's that are willing and happy to share information to make you a better online story teller, connector and influencer.

Favourite lessons: keep it short and sweet, let your personal identity shine through your writing, and form relationships with your followers by encouraging conversation.

Never take a selfie alone, we're all in this together!  ;)

#ESMC Selfie: Before and After

Before

I learned a lot from this course, but I think the greatest take away for me is to be authentic. Social media is about being social: creating connections and strengthening relationships. Every Facebook post, tweet, and blog article should reflect yourself in some way, and offer a glimpse into your own point of view.

I also learned about the importance of creating posts that people want to interact with. Instead of spouting facts, be engaging.

After

Facebook Page Assignment: Information and Rubric

An example of a strong business Facebook Page.

Another example of a great Facebook business page.

As noted in the syllabus:

Assignment D (35%) - Social Media Plan: Facebook Page

Part 1: Draft Facebook page creation with in-class demo.
Due in-class Oct. 17, 2014

Part 2: Written Submission (3-4 pages double spaced) and Facebook Page.
Due by 11:55 PM Oct. 24, 2014.

In this assignment, you will create a brief, two-to-three page social media plan, describing the W5 (who, what, where, when, and most importantly, why) of using social media for a particular goal or purpose. Within this plan, you will describe a Facebook page (not profile) that you’ve created in order to (start) putting the concepts of this course into practice. Your page can be for your own (real or one-day-might-be-real) company or organization. The Facebook page should focus on an a product, theme, or event (real or imagined) of your choosing.

In your two-to-three page written plan, be sure to outline the following:

• A screenshot of the Facebook page, as well as a link to the page location
• Reference to and discussion of the case studies or other online resources/readings for items you have included or might include in future (though yours can be much simpler with only basic information – this is just practise)
• A detailed description of what you’ve created or will create in future on the Facebook page, and why you think this will meet the needs of your audience. (You may label or point to specific items in the Facebook page to illustrate and support your points).

Finally, within the class blog Week 5 post, leave a link to your new facebook page to share with the class.

Assignment D Grading Criteria

Students will be assessed based on the following criteria:

• Part 1: in-class draft and response to questions/suggestions from the class (5 marks)
• Part 2:
• Written submission clearly articulates what techniques were used for the Facebook page creation and why this will meet the needs of the organization/audience, integrating where appropriate supporting concepts/resources from the class (20 marks)
• Facebook Page is fully functioning, visually pleasing, and contains basic technical elements (10 marks)

Note: the readings you might want to refer to are these:

1.  Weblink:

Slabaugh, J. (2013). The ultimate social strategy: Build lasting relationships. [Weblog Post]. Social Media Today. Retrieved from

http://socialmediatoday.com/jordanv/1791856/ultimate-social-strategy-build-lasting-relationships

2. Weblink:
Steuer, E. (2013). How to buy friends and influence people on Facebook. Wired. Retrieved from http://www.wired.com/business/2013/04/buy-friends-on-facebook/

3. Library e-Reading:

Smith, S. (2013). Conceptualising and evaluating experiences with brands on Facebook. International Journal of Market Research, 55(3), 357-374. doi:10.2501/IJMR-2013-034. Available at

http://login.ezproxy.library.ualberta.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=87975676&site=ehost-live&scope=site  

4. Weblink:
Harbison, N. (2011). Coca Cola uses Facebook face recognition technology in the real world. Retrieved from http://www.simplyzesty.com/Blog/Article/August-2011/Coca-Cola-Use-Facebook-Face-Recognition-Technology-For-Latest-Campaign

5. Weblink:
Stelzner, M. (2010). The Inside Scoop on How Intel Manages Its Facebook Page. Retrieved from http://www.socialmediaexaminer.com/intel-case-study/  

You may also want to reference some of the Facebook pages I showed you including the Edmonton Humane Society and their Friday Caption Contest as well as the City Market Downtown.

 

And another great Facebook business page for you to peruse.

Facebook Page Assignment

For your Facebook Page assignment I highlighted the importance of crafting a strong story, something that will connect with your community and build those authentic relationships. The "About" section is one place where you can show your network that you are a real person interested in listening.

This morning I also noted an article from Forbes that details nicely, in ten steps, how to create a Facebook page that will get those all-important likes.  Here it is:

(Image credit: AFP/Getty Images via @daylife)

In October 2012, Facebook surpassed a big milestone when it recorded over 1 billion active monthly users.

With 2.7 billion “likes” recorded on Facebook each day in 2012 (according to statistics released by Royal Pingdom), Facebook has become an essential place for businesses, brands, celebrities, musicians, public figures, non-profit organizations, schools, and more to interact with consumers and the wider audience of online users.

Anyone with a Facebook account can create a Facebook Page within minutes. It’s free and easy. However, creating a Facebook Page and creating a great Facebook Page are two very different things. Fortunately, you don’t have to be a web designer, programmer, marketing expert, or technology guru to create an irresistible Facebook Page.

Following are 10 simple steps that you can take to create a great Facebook Page that motivates people to click the “like” button.

1. Choose a great username.

The username you choose for your Facebook Page will also appear in the URL for your page. There are already a lot of Facebook Pages, so your first choice might not be available. That’s why it’s critical that you create a Facebook Page and get your username as soon as possible. Even if you don’t plan to aggressively use Facebook today, you might want to in the future. Get your username now, so you’ll have it when you need it.

2. Give the key details in the About section.

Your Facebook Page includes a small About section where you can include a couple of sentences about your business or organization. Make sure you include the most important information about what you offer to your audience, so they instantly understand why your page should matter to them.

Also, it’s extremely important that you include your website URL in this section of your page. Otherwise, it gets buried in the full About description that’s not visible unless a person clicks on the About link on your Facebook Page (discussed in #3 below). Make it easy for people to learn more about your business or organization by making sure your URL is visible in the top-level About section.

3. Provide as many details as possible in the full About description.

Once your Facebook Page is live, you can log into your account and click the Edit Info button to add details and content. Fill in as much basic information as you can to tell your entire story and fully explain what your business or organization does, where you’re located, how to get in touch with you, and so on.

All of this information appears in the full About description that people see when they click on the top-level About link on your Facebook Page. If someone is interested enough to click this link to view your full description, you want to make sure they find as much information as possible.

4. Capture attention with a fantastic cover photo visual.

Choose a cover photo that is visually dynamic, capture’s people’s attention, and lures them in to take a closer look at your Page content. Don’t forget that you can include a marketing message in your cover photo. Just be sure to follow Facebook’s current guidelines related to cover photos, which you can find in Facebook Page Help.

5. Choose an appropriate profile photo.

Your profile photo is the smaller image that appears on your Facebook Page and as your avatar on all posts and photos you publish on Facebook. Make sure the photo you use is one that accurately reflects your brand, because the more people see it, the more they’ll recognize it and associate it with your brand.

6. Make sure the most important apps are visible.

Add apps to your Facebook Page to provide more diverse content and experiences to your audience, and make sure your four most important apps are listed first. These are the ones that will be automatically visible in the app thumbnails section of your Facebook Page beneath your cover photo.

6. Ask your Facebook friends to like your Facebook Page.

Once your Page is setup, use the handy invite option to invite all of your Facebook friends (or a group of your Facebook friends) to like your Facebook Page via a Facebook direct message. This is a great way to get the ball rolling and start building a following.

7. Create some content to make your Page look useful.

Start creating useful, meaningful, interesting, or entertaining content that your target audience wants to read and see. This includes photos and posts (be sure to tag people in both). Also, enter milestones and add content to apps used on your page such as events, videos, and so on. A Page without content is one that no one will like.

8. Feed your online content to automatically publish on your Facebook Page.

Don’t have time to publish a lot of content on your Facebook Page? No problem. You can automate some publishing by feeding your blog posts and Twitter updates to your Facebook Page. There are external tools that you can use to set this up such asTwitterfeed as well as some tools integrated with Facebook such as RSS Graffiti.

9. Promote your Facebook Page.

Use Facebook social plugins to enable people to like your page directly from your website and blog or to like your website or blog content and share it on their own Facebook profiles with a single click. There are also social plugins that enable you to show your Facebook Page updates on your blog or website.

10. Offer something extra or exclusive on your Facebook Page.

There is little incentive for people to like your Facebook Page or return to it after their first visit if you don’t offer useful, meaningful, interesting, or entertaining content and experiences. Not only should your posts be useful, but you should also create content and experiences that visitors can’t get anywhere else. For example, offer a discount for your Page fans or hold a contest and give away a great prize to one of your Page fans. Get creative and find ways to acknowledge your fans and reward them for their loyalty.